Content

Future-Proof Your Online Content Strategy

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In recent years, Google’s continually evolving algorithms have changed how people search and kept marketers on their toes. Despite the many developments, these marketers’ challenges remain unchanged. They struggle to rise in the search engine rankings, battle to measure their ROI, and often feel unsure of which direction to take. Many choose to increase their…

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How To Engage Customers From The Very First Sentence

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When you’re randomly browsing an internet search engine or looking for something specific, how long does it take you to decide if a result is suitable? If you’re like most people, it takes seconds. This means that when spotting an article, webpage or ad, you’ll make up your mind whether to keep reading after its…

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How An eBook Can Help You Generate The Right Kinds Of Leads

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If there’s anything that modern businesses should know, it’s that marketing should add value for both clients and customers. With competition fiercer and more widespread than ever, you need to add value when communicating with your customers. When you’re building a database of leads or looking for new customers, offering them an eBook can help.…

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Generate Leads With These Lead Magnet Ideas

Blog Template Final 1024x437 - Generate Leads With These Lead Magnet Ideas

There are many ways that businesses can reach customers online. New businesses often favour email marketing, and with good reason. Not only is this one of the cheapest forms of reaching customers – but it’s also relatively easy to set up, run and track and tends to generate a significant ROI. Of course, with digital…

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Key Digital Marketing Strategies To Achieve Brand-Building Business Goals

Copywriting

Digital marketing techniques, web design, online visitor traffic and conversion goals remain hot topics for businesses looking to bolster the visibility of their brands and encourage an upward trend in sales targets. This is because the power and reach of internet marketing continue to offer great success by enabling businesses to make use of new…

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8 Reasons Why Content Marketing Is Essential For Your Company

Content Is King

Content marketing is the creation and sharing of strategically focused content that speaks directly to a specific market’s needs. It’s a marketing strategy which, if used correctly and consistently, will increase sales, save money and build brand loyalty. What’s not to like? Today’s consumers are overwhelmed by a veritable tsunami of information on a daily…

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Some Important Reasons To Rebuild Your Website

Rebuild Your Website

Your website is often the first-impression that people have of your business. Even if you aren’t in the retail industry, how you showcase your products or services online will determine whether potential customers pause to browse, linger or run. It’s important that your virtual address on the web has the curb appeal that you would…

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Create A Winning Website Homepage With These Simple Fixes

Homepage

The first thing a visitor sees on any website is the homepage. It’s an online retail storefront and will entice them to enter or not. Having a winning homepage is critical, as is ensuring it’s backed up by a solid foundation. If your website homepage is out of date or if people aren’t taking your…

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