Google AdWords is a user-friendly, affordable and effective way to market any business via a search engine and get people visiting a website or completing a form. If you aren’t an expert who knows how search advertising works, you might not know where to begin. Here are a few tips for mastering it, as used by Gold Coast SEO experts.
DON’T REINVENT THE WHEEL
The best keywords aren’t hidden. They’re already in use and could have stiff competition. This shouldn’t you put you off, as you need to accept the fact that you need to spend money to use a keyword that’s proven to work.
KNOW YOUR COMPETITION
Know what your competition to offer a personalised approach. You can see view competitor’s keywords using a keyword research tool that shows you paid keyword performance. Any words that provide over 1% of traffic are worth noting.
GROUP AND ECHO YOUR KEYWORDS
Once you have a competitor keyword list, group them into different targets and optimise them for a location to create something targeted and personalised to the customer. Be sure to repeat these keywords in your URL and landing page it leads to.
USE GOOGLE OPTIMIZE
Google Optimize is a newly launched free tool that lets you test landing pages in terms of their AdWords performance. You can compare the best headlines based on location, which colour button gets the best responses, and whether longer or shorter copy gets better results than more concise content.
IMPROVE YOUR COPY
Ensure your ad and landing page copy is as compelling as it can be by using an Ad Template Report Enhanced Script, which shows you the best URL and CTAs to use, based on projected CTRs and conversions.
Adding AdWords reviews is a simple but effective way to increase your conversions and CTR. However, you can only use it if your company has at least 150 unique reviews a year with at a 3.5/5 rating or higher. Look for sites that help collect and manage this for you, for a monthly fee.
Getting all the tips listed above in motion isn’t an easy task and requires a dedicated person who focuses on your search advertising exclusively.
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