The Real Estate Institute of Australia estimates that there are almost 35 000 Real Estate Agents in Australia. If you’re one of them, set yourself apart by optimising your website using Real Estate SEO so that the right people can find you. If you’ve never optimised your site for SEO, here’s how to get started.
USE LONG TAIL KEYWORDS
Long keywords of three or four words get fewer searches but higher conversions. This is because they’re very specific and the person searching the term is looking for a specific solution that your business can provide. Use long tail keywords in your website copy, meta tags and title tags.
OPTIMISE YOUR SCHEMA MARKUP
Your website’s schema markup helps Google’s search crawlers to categorise it accurately. Improve your website’s schema markup elements so that Google displays snippets of your website in search results. Installing a plug-in will make this happen automatically and won’t slow your website down.
HAVE LISTINGS ON YOUR WEBSITE
Use listing management tools to upload property listings to your website and update them automatically. Your site must offer search fields so that a customer can refine their results by location, price range and more. Your search function must be clear, easy to use and appear on every website page.
KEEP ADDING NEW CONTENT
Websites that regularly offer new content rank better on Google. Do this by creating a blog and filling it with relevant content that customers will enjoy reading and benefit from, like financing advice, auction tips and home renovation trends. Your blog can also include testimonials and photos. Quality trumps quantity, however, so never post just for the sake of it; only post when you have something to say.
BE RESPONSIBLE AND MOBILE
Your real estate website must be simple to navigate and read on mobile phones. It must also be easy for a customer to complete a form or request a call-back on this platform. Include a single, clear call to action.
Follow the above tips, and your real estate SEO should fall into place. However, remember that SEO is a long-term process requiring consistent, dedicated effort, so if you don’t have the capacity or expertise to do it yourself, you can always hire Gold Coast SEO experts like Forwardspace.
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