How to protect your website from the Google Penguin algorithm change

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Search Engine Optimisation (SEO) is a great tool that is used by businesses and organisations to help internet users find the content they’re looking for. Unfortunately, there will always be unscrupulous people in the world who ruin things for the rest of us. For this reason, Google must constantly change the way its search engine thinks and behaves (in other words, its algorithm). One of the more recent updates was called Penguin, and after its introduction, you may have noticed that your website dropped in the rankings. This doesn’t mean you did anything wrong, but rather that you need to chat with your SEO agency about updating its SEO tactics so you don’t get fall even further. Here’s how to Penguin-proof your Gold Coast business’s website.



Penguin was introduced to reduce the number of exact match anchors on a website, with any site containing more than a certain percentage experiencing a drop in the rankings. The reason for targeting these exact match anchors was because people were buying domain names with exact match keywords or phrases without having anything of substance on the website. This enabled them to improve their ranking fraudulently. In addition, these low-quality websites were often filled with dozens of links to spam or other low-authority websites.

Thankfully it’s easy enough to fix this problem if you have a legitimate website belonging to a real brand that just happened to be caught in the crossfire. All you need to do is focus on getting natural, non-optimised links.



To keep your website from being over-optimised, you need it to be filled with natural links from real, authoritative websites. So how can you do this quickly and effectively?

You can start by having social media platforms on various websites that link back to your website. Claiming your brand’s name on various platforms gives you a decent variety of links and helps to spread your content across the internet. It also means that you’ll have a consistent brand presence on the web (all containing the same logo and contact details), which will prevent anyone from impersonating your brand or using its name to promote a different business.

If you want to find out if you have any bad backlinks, we can help by conducting a free SEO audit for you.


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