If there’s anything that modern businesses should know, it’s that marketing should add value for both clients and customers. With competition fiercer and more widespread than ever, you need to add value when communicating with your customers.
When you’re building a database of leads or looking for new customers, offering them an eBook can help.
Lead magnets are any form of content (template, infographic or eBook) which attracts potential customers by offering genuine value and providing a real solution to a problem they might be facing, without forcing a product or service on them.
It’s honest and educational, while still being designed to appeal to the target audience’s unique needs. It’s a way to demonstrate that a brand knows their area of expertise inside out and that their product or service could be a solution.
When a business offers clients lead magnets through promotion, it’s called content marketing, and it works. According to the Content Marketing Institute, it can generate three times more leads than outbound marketing, with better traffic, engagement and conversion rates overall.
eBooks are great lead magnets, and the copy can go into great detail while combining text, images, and graphs for optimum effect. An eBook ideally addresses a problem or situation in detail while looking at the bigger picture. When a person provides their name, email address and job title in exchange for an e-Book, they’re invested in solving their problem and are more likely to take action afterward.
You can offer your eBook from a landing page created for the purpose of your website. This works well with MailChimp, Salesforce, and WordPress.
Once your lead is captured, you should nurture it with a follow-up email offering assistance or thank you, an offer to sign up for a business newsletter or another form of a lead magnet. Established businesses can use Google Display Remarketing to create targeted ads aimed at those who have visited your website after downloading your e-Book but have taken no further action.
An eBook won’t provide instant results but will prove its value in the long term. Taking the time to create a quality book means you won’t need to update it too often. A little promotion could help here, such as sharing content and advertising on social media profiles and groups, emailing current customers or asking business contacts to spread the word.
Also, see Generate Leads With These Lead Magnet Ideas.
With our professional eBook writing packages, you can strategically leverage the viral power of the web to boost your online lead generation.
Share this blog post: