Generate Leads With These Lead Magnet Ideas

There are many ways that businesses can reach customers online. New businesses often favour email marketing, and with good reason. Not only is this one of the cheapest forms of reaching customers – but it’s also relatively easy to set up, run and track and tends to generate a significant ROI. Of course, with digital privacy laws being updated to protect customers from spamming, it’s critical that the people you’re emailing gave you their address willingly. An excellent way to ensure this is to provide them with the right lead magnets. If your lead generation process isn’t getting your responses, here are few ideas worth trying.

 

WHY ARE EMAIL ADDRESSES SO IMPORTANT?

Many businesses don’t put effort into getting email addresses as they don’t know what to do with it. You can use it to target dormant customers, keep yourself top of mind with current ones, reward important ones with discounts and launch new products to a captive audience. You can promote seasonal sales drives and help customers stay plugged into your brand in general. It’s why putting in so much effort into lead generation is worth it and why your choice of lead bait is crucial.

 

TRY THESE LEAD MAGNET IDEAS TO GAIN MORE LEADS

Here are a few lead magnets ideas worth trying:

• HOW TO VIDEOS – it’s always better to show customers your brand instead of telling them. An informative video that explains the uses for your product and service and doesn’t purely promote your brand will be highly successful.
• EBOOKS – Useful information related to the field your business operates in makes for effective lead magnet. Even better, if you promise them one part in a multi-part series free of charge, you can entice them to subscribe to a newsletter or like a social media page. Also, see How An eBook Can Help You Generate The Right Kinds Of Leads. With our professional eBook writing packages, you can strategically leverage the viral power of the web to boost your online lead generation.
• PRICE BREAKDOWN – Offering a client a free quote is relatively common. What is less common, however, is giving them a breakdown of your pricing where it’s applicable, so they can see what you’re charging and why you’re charging it.
• TRY BEFORE YOU BUY – A free trial is a tried and tested way to target customers that almost always leads to them extending their time with your business.

You can’t conduct email marketing without emails, and you can’t get those emails without the right kind of lead magnet. Hopefully, these ideas will get you the results you want. If you need help with choosing the right lead magnets for your business, get in touch with Forwardspace today.

 

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