Some Important Reasons To Rebuild Your Website

Your website is often the first-impression that people have of your business. Even if you aren’t in the retail industry, how you showcase your products or services online will determine whether potential customers pause to browse, linger or run.

It’s important that your virtual address on the web has the curb appeal that you would expect of your own home or office buildings. As well as looking decent, a building has to be functional and fit for purpose.

If your website technology isn’t integrated into social media, online review sites, cloud applications and lead management systems, your business may be losing online opportunities for growth.

Let’s look at some of the reasons why you may need to rebuild your site as a matter of urgency.

Your business strategy or focus has changed

Your website is a real-time extension of your business. If your business focus has changed and you don’t communicate the new vision via your website, customers will have a disjointed experience. It can cause confusion and potentially lost business. A new or rebuilt website can quickly convey the new focus on the public stage and will enable your own employees to stand behind it with confidence.

The design looks old and visually dated

Your brand is reflected in all your communication, not least your website. If the aesthetic quality of your website isn’t appealing, you may lose potential customers in those crucial introductory moments. As technology has changed, so has the style with which we present information.

The technology or content management system is out of date

Technology is advancing exponentially, and if your website is built on older technology you may not be able to take advantage of new features that can help to grow your business. Your editing choices may also be limited or your site may be vulnerable to security breaches or hacking.

It isn’t optimised for mobile devices

More and more people are accessing the internet through their mobile devices. If your website isn’t able to present the information they need on their smartphones, the chances are your potential customers will find another that can.

It isn’t meeting your expectations

You may be proud of your website’s image, but if it isn’t satisfying your business goals, then it needs to be re-engineered. Determine exactly what it is that you need to accomplish, then you can ensure that the functionality is most effective towards achieving those goals.

An ideal website can attract, convert, engage and measure online opportunities. Fowardspace can help you with our website packages. Get in touch today!

 

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